Gestão e marketing em unidade de informação: competências do profissional da informação

It presents the professional librarian and the possibilities of insertion in the work market, showing how the transformations in the society have repercussion in its action in information units. The objective of this study is to show that the contemporary information professional needs different profiles and performance skills, among which the management focused on the application of marketing tools. The methodology used was bibliographic research, carried out based on articles and books written by authors who are exponents in management and marketing. The results indicate that the marketing tools contribute to a greater reach of the dissemination of products and services in information units. Its scope extends to a management proposal for the entire information unit. We conclude that updating and knowledge of information professionals, with new management strategies, are emerging conditions.