FORMATION OF THE INTERNATIONAL IMAGE OF UKRAINE AS A EUROPEAN STATE IN THE CONTEXT OF OBTAINING A VISA-FREE REGIME WITH THE EU
Journal: International Scientific Journal "Internauka" (Vol.1, No. 48)Publication Date: 2018-04-30
Authors : Shevchenko Lina;
Page : 54-59
Keywords : image; international image of a state; image of Ukraine; mass media imagemaking;
Abstract
The article explored the significance of the image of the state for its perception in the international arena, considered the scientific development of the theme of the image of the state and image-making, explored the topic of Ukraine's presence in the international information space, considered the main directions of forming the image of Ukraine on the European arena since the 90s of the twentieth century and before obtaining a visa-free regime with the European Union, conducted a comprehensive analyze of Ukraine's image campaigns in the context of European integration processes, considered case studies and PR-activities of Ukraine in the process of European integration, was analyzed the participation of state institutions in shaping the image of Ukraine on the international arena. Recommendations for further activities on image-majeing of Ukraine are developed, factors that influence the positive perception of the state among the international community are determined.
Other Latest Articles
- THE INTERNET ADVERTISING IN THE RESIDENTIAL COMPLEXES PROMOTION
- THE PECULIARITIES OF THE CPR’S FOREIGN POLICY TRANSFORMATION: FROM MAO ZEDONG TO XI JINPING
- SPANISH IDEAL OF UNIFIED SCHOOL (FIRST THIRD OF THE 20TH CENTURY)
- SPECIFICITY FOR ESTIMATION OF EDUCATIONAL ACHIEVEMENTS OF STUDENTS OF THE SECONDARY SCHOOL
- INSTITUTIONALIZATION OF THE SCIENTIFIC SECTOR OF EDUCATION MANAGEMENT AS AN INDICATOR OF DEVELOPMENT OF THE THEORY OF EDUCATION MANAGEMENT
Last modified: 2018-08-07 16:19:24