FINANCIAL PERFORMANCE ANALYSIS OF SOFTWARE COMPANIES WITH SPECIAL REFERENCE TO KERALA

Information technology is playing an important role in India today and has transformed India's image from a slow moving bureaucratic economy to a land of innovative entrepreneurs. India is the world's largest sourcing destination, accounting for approximately 55 per cent of the US$ 146 billion market. The country's cost competitiveness in providing Information Technology (IT) services, which is approximately 3-4 times cheaper than the US, continues to be its Unique Selling Proposition (USP) in the global sourcing market. India's highly qualified talent pool of technical graduates is one of the largest in the world and is available at a cost saving of 60-70 per cent to source countries The Business Process Management (BPM) segment accounted for 23.46 per cent of total IT exports during FY15.