APPLIED RESEARCH IN THE CONTEXT OF NEW QUALITIES OF LINGUISTIC KNOWLEDGE

The problem of improving of tools of applied linguistic research is considered in the article. Main thesis: the linguistic knowledge becomes one of effective instruments of applied research in the context of linguistics and frontier sciences thanks to its new qualities ? contextuality and institutional orientation. This thesis is justified and argued by results of studies of community of the context of knowledge of ethnomethodology and pragmalinguistics; examination of the ideological portrait of Kazakhstan company ?Kazakhmys? on the site, the analysis of the ?Great Silk Road? concept as a mean of advertising. As linguistic tools of applied research knowledge of lexicology and conceptology, techniques of the component, conceptual and discursive analysis, cognitive modeling of information space are presented.