THE FACTORS INFLUENCING THE BUYING BEHAVIOUR OF THE CONSUMERS WITH DIGITAL PAYMENT MODES

Recent changes in the economy moving the consumer's world into digitalization. Now digital payments become a trend while in buying. Digitalization has been changing the habit of the consumers. In digital payment the transaction is made by the consumer using the payment instruments such as credit/debit card, E-wallets and other mobile payment apps etc., Digital payments have more benefits and risks. The basic objective of this study is to examine the factors influencing the buying behaviour of the consumers with digital payment modes and also to examine the behavioural changes of the consumers after digitalization. Digital payment modes are the easiest and convenient method, saves the time and energy of the consumers. Sometimes digital payments provide more discounts and offers to the consumers. At the same time, the personal information provided by the consumers are not secure in every places. So the consumer must aware about the digital payment modes and their risks before making payment.