INNOVATIVE ENTREPRENEURIAL ACTIVITY IN THE SPHERE OF SERVICES

The service sector is one of the directions of rapid development and attraction of entrepreneurs. In modern conditions, entrepreneurship should meet not only its own interests, but primarily the interests of consumers, through the expansion of the range of services, the introduction of innovative technologies and management methods. The purpose of this article is to study innovative entrepreneurial activities within the service sector. The methods are analysis, system approach. The results. Innovative activity in the sphere of services is necessary for the further development of enterprises, their competitiveness in the domestic market, for attracting a greater number of consumers of services. Conclusions. Despite certain risks, innovative entrepreneurial activity is aimed not only at maximizing profits, but also at improving the quality of services