HEALTH AND LIFE NEWS IN WRITTEN PRESS AS A VEHICLE OF HEALTH CULTURE INDUSTRY

In this study Cultural Industries as a term, which is especially used in the fields of music and art, is redefined as Cultural Industry in Health used in more different and narrower-scope. With the term Cultural Industry in Health it is tried to suggest two theses: The first one is that all information about human health are presented as limited info and accessible for anyone; the second one is that they are given in popular and commercial daily contexts.. The mass culture has developed under the control of mass media; meaning that it is out of social control and shaped completely as commercial structure; in the end it is produced serially in one-dimensional and unauthentic way. In order to achieve the aim qualitative descriptive method is used and to determine the sample purposeful sampling is employed. In this sense some news and articles on the health and life pages of three newspapers (Hürriyet, Sabah, Posta), which has the highest circulation, were selected; 30-day of prints in June 2017 of these newspapers were contented-analysed descriptively. It is especially focused on the news and articles contributing the form of popular health culture. In the study findings are described in categories.