BIG DATA ANALYTICS: A PRIMER

The use of digital devices and systems such smart phones, computers, the Internet, and social media has resulted in a massive volume of data which is exponentially increasing daily. Such data is processed using multiple techniques, collectively known as big data analytics. Big data analytics is the process of examining large amounts of data (big data) to uncover hidden patterns, correlations, and other insights. Analyzing big data enables organizations and businesses to make better and faster decisions. This paper briefly presents the fundamental concepts of big data analytics and its tools.