VIABILITY OF THE HOBBY STORE BUSINESS MODEL FOR NEW ENTREPRENEURS THE CASE OF BARRANQUILLA, COLOMBIA

In this article, eight Colombian's entrepreneurs were interviewed to analyze the research questions to identify the scopes, the strengths and weaknesses of the interviewed business men to find the requirements to start an entrepreneurial business in order to create a connection with the customer creating ideas, plans and developing the entrepreneurial business. Finally, we summarize and analyze to understand the trends and similarities of their experiences. In conclusion, this thesis will give information to possibly new entrepreneurs in order to understand the concept of entrepreneurship. The thesis aims to be a guide to undertake the first steps of their projects since the data gathered is based on the knowledge of people who created an entrepreneurial business before.