FORMATION OF COMMUNICATIVE CULTURE OF THE STUDENT BY MEANS OF SCENARIO-DIRECTORIAL TECHNOLOGIES

In this article, a special emphasis is placed on the modern student as a special individual with high social activity, competitiveness, high level of communicative competence. The author draws attention to the fact that recently the problem of formation of communicative culture among students is at the forefront of socio-cultural practice. The text of the article touches upon the issue of adaptation of a freshman in higher education institute. Special attention is paid to the analysis of scenario-directing technologies of social and cultural activities in the process of organization and holding of celebrations of student format, which, according to the author, is an effective way of formation of communicative culture among modern students of the university. The author analyzes in detail the general institute the first-year student initiation ceremony of the Orel State Institute of Culture “I am a student! I'm very proud of that!”