E-Marketing of Agricultural Products

The internet has changed the world. In line with other sectors, retail business have taken up e-marketing or internet marketing, expanding outreach to customers beyond their conventional shopping places. Farmers can use internet on many possible ways to sell their products. Using internet as a way of selling agricultural products is changing marketing channels in the agribusiness industry. Now farmers will be able to sell their produce through e-market platform i.e. the National Agriculture Market NAM which was launched by our Prime Minister Narendra Modi. Agricultural markets are characterized by poor competitiveness, fragmentation, inefficiency, presence of executive middlemen and frequent price manipulations. E-Marketing of Agricultural Products is an electronic trading portal for agricultural products through which many of the farmer's problems will be solved. This paper analysis the nature and importance of e-marketing of agricultural Products. Mr. Shantinath Mahaveer Bhosage "E-Marketing of Agricultural Products" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | International Conference on Digital Economy and its Impact on Business and Industry , October 2018, URL: http://www.ijtsrd.com/papers/ijtsrd18675.pdf