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Approaches to improving marketing policies

Journal: Science Journal "NovaInfo" (Vol.1, No. 94)

Publication Date:

Authors : ;

Page : 21-24

Keywords : LOYALTY; CUSTOMER; BUSINESS STRATEGY; PREDICTIVE ANALYSIS; CRM;

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Abstract

The article discusses the implementation of modern customer relationship management strategies aimed at strengthening customer loyalty and further growth in profits and the stability of the company.

Last modified: 2018-12-17 02:15:13