DIFFERENTIATION STRATEGY IN THE JAPANESE TOURIST SITES

This article is reveal the problem of tourist discourse. On the example of Japanese tourist sites, differ- entiation strategy is distinguished. One of the most widely used communicative strategies in tourist discourse is the differentiation strategy. Thus, the strategy of differentiation in the texts of Japanese tourist sites is imple- mented through the tactics of "appeal to honesty and reliability", "speed, efficiency, individual approach" and "guarantee of security."