EFFECTIVE MARKETING STRATEGY OF ILNU LIBRARY SERVICES, RESOURCES AND PRODUCTS: SPECIAL REFERENCE TO INTERNATIONAL LAW RESOURCE CENTRE

Our basic objectives for the promotion and marketing of ILNU library Services, Resources and products are to create wide range awareness among the academia and legal professionals about our high quality user focused library services, to achieve high level user's satisfaction and enhanced the perceived value of ILNU library services. Application of marketing methods, approaches and techniques is very important area for improvement of Library services, users' satisfaction and to reach at new targeted audience. International law is one of the most important areas for the next generation lawyers, due to the foreign elements involved in transactions that happen in our day to day life. Somehow importance has not been given to international law in most of the law schools.