WEB LINK STRUCTURE ANALYSIS OF PRIVATE UNIVERSITIES WEBSITES IN INDIA: A STUDY

The Internet and web technologies created a new and unprecedented environment to governments, businesses, educational institutions and individuals enabling them to webcast any information using multimedia tools. The web can provide information about anything, anyone, and anywhere. It has also changed the concepts of “time-honored” and scholarly visits to physical libraries with desktop access to library resources and services available virtually. Out of 741 universities are functioning in India, their exists 228 private universities comprises of 192 were established in the 21st Century i.e. after the year 2001. There are 124 Arts and Science universities. It is followed by Engineering (56, 24.6%); Medicine (11, 4.8%) and others (37, 16.2%). Among the 228 universities 76 (33.30%) universities are having a domain name as .ac.in. It is followed by edu.in 65 (28.5%).in 26 (11.40%) and .org 24 (10.50%). The domain names .ernet.in;.gov.in; and .nic.in are preferred least by the private universities especially after the year 2001. The size of the websites ranges between 1 kb and 8529 kb. The Internal Link, External Link and Size of the website for these 228 private universities were obtained using Web Optimization tool. The private university websites are dynamic and quite impressive because of their minimal website limited internal and external links even though it has number of images. 228 private universities are functioning in 22 states in India. Haryana state has web impact factor of 0.12 and ranks first. It is followed by Orissa, Tripura state (0.10) and Assam (0.09) was ranked as second and third respectively. Nagaland has least WIF of 0.01.