PUNJABI JOURNALISM AND WEB TV INDUSTRY (A STUDY BASED ON THE CONTENT AND VIEWERSHIP OF WEB CHANNEL TV PUNJAB)

The web TV industry is witnessing a boom in India as it ranks in the second number in the world for the use of the internet. It is an irrefutable fact that media technology is going through a period of rapid change. The media audiences in the current scenario are getting multiple choices in the forms varying from folk media to traditional media like newspapers, radio, and television and now-a-days, the online media. The fast perforation of digital applications, providing information, entertainment and communication related content to the people are increasing their web dependency. In such a scenario, the present study explores the content and viewership patterns of a popular Punjabi Web channel being operated from Jalandhar, which is popularly known as the media hub of a progressive state like Punjab. The study highlights the online preferences of people in context to the subject, viewership time, likes, dislikes, comments, shares etc. to understand the underlying perspectives.