Psycholinguistic Aspect of Studying the Text as a Product of Speech Activity

In today's world, to survive, people need to work for a job which they are happy and satisfied. Before choosing their own job, they need to set a career path. When looking at the history about how it has been working for people, we see some factors affecting their orientation to their careers. The world is changing; so is the generation. This paper contains a research study about the career orientation for this new generation in Turkey. This empirical study is conducted with an AHP method with Turkish university students' career orientation, having as main objective to identify the factors which are affecting the new generation about the setting their career orientation and order them in a hierarchical way. The results showed that this new generation is somehow different from the previous ones, especially when it comes to career orientation; some factors affect their way to choose a career path.