ON THE ROLE OF MEDIA CULTURE IN MODERN URBAN SPACE

The article draws attention to the fact that media culture in modern urban space becomes a multilevel system of people's personal development. Intensive evolution of urban space media culture enriched modern society not only with knowledge and skills in general, but it contributed to our new perception of the world around. It also became an important component in intellectual development of urban space. It is objective reality that exists and evolves according to its own laws. It is an attribute of modern life where society and a person can be both consumers and creators of media culture