A Study the Buyer Behaviour Towards Small Cars Produced by Maruti Suzuki India Limited in the Nilgiris District of Tamil Nadu

The study of buyer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. That includes what, why, when, where, how often they buy it, how they evaluate it after the purchase and the impact of such evaluation on future purchase. More than ever before, the need to understand buyer and customer behaviour has become a hot topic around the globe. The study of buyer behaviour includes an analysis of awareness of the customers, factors that influence purchase decisions, buyer satisfaction, and problems faced by the buyers. Understanding how a buyer makes purchase decisions can help marketing managers in several ways.