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A Study on Habitual Buyers with Special Reference to Household Products
Journal: International Journal of Advanced Scientific Research & Development (IJASRD) (Vol.03, No. 03)Publication Date: 2016-09-30
Authors : O. M. Hajamohideen; J. Mohan Raj;
Page : 83-86
Keywords : Habitual; Behaviour; Tradeoff Strategy; Personal Factors.;
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Abstract
The country is having more market potential and difference in customer behavior in buying goods and services. A person's income is a determinant factor in the product purchases with some choice and alternatives. So the marketer has to understand the behaviour of habitual buyers towards the sub product categories and to design promotional programs for that particular group.
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