Consumer Satisfaction towards Parachute Hair Oil Usage among College Student’s in Salem City

Hair oils are the care preparation used for the prevention and treatment of baldness or other ailments, aggregation of hair. They also promote the luxurious growth of hairs. Hair oil containing herbal drugs are used as hair tonic Cosmetics have been traditionally used by women to control their physical appearance and, presumably, their physical attractiveness. The Present study analyze to the consumer satisfaction towards hair oil users by college Students in Salem City. Descriptive research method has been used in this study. Convenience sampling method has been used in this research. The Sample Size is 70. The sources of data were primary as well as secondary. The data collected in the Hair oil user's survey constitute primary data. Structured questionnaires were prepared for the consumer satisfaction to hair oil users separately for the study. The information gathered from books, journals, magazines, reports, and dailies was the secondary data. The data collected were edited, coded and processed with the help of (SPSS) software. The following statistical tools are used like: t-Test, F-Test, and Factor analysis. The major finding of the study is there is no significant difference between satisfaction level of hair oil users and the Demographic variables.