A STUDY OF MEDICLAIM POLICYHOLDERS IN INDORE CITY

Insurance plays an important role in covering risk, anyone can get insured by paying certain known costs in the form of premium and can get their risk covered. Among all the insurance policy, there is a mediclaim policy done for covering illness. The purpose of this research paper is to study about the mediclaim policy holders in Indore city. An empirical study has been conducted in Indore city with 80 respondents to get the required data. The questionnaire result was analysed with chi square test. In the research it was found that age plays an important role in getting information or awareness through internet. This research will help the insurance co. in making marketing strategy.