Globalization and Changeable Cognitive Constructions

The article presents the overview of turbulent processes, resulting in complex configurations of different ethnocultural discourses. The situation is dramatic because of absence of parity and actor's consensus, which summons painful social and psychological reaction of the participants of these contacts. It is emphasized that only a logical interpretation of a cultural phenomenon could not cover all the diversity of features and characteristics of cultural artefact as a part of sociocultural coexistence. For these reasons, researchers experience an urgent need to expand the arsenal of research approaches and practices. In particular, bring them into some kind of consolidated education with the help of new principles and methodologies of the approach. Analyzing the problem of multiculturalism from the point of view of comparative studies, the author comes to the preliminary conclusion that the intensification of protest social movements in the Middle East and “right movements”, nationalism and isolationism in Europe represent a spontaneous response to the process of globalization and an attempt to preserve ethno-cultural identity. These same reasons can explain the decline of the influence and attractiveness of liberal-democratic models of social development. In the medium term, we can expect spontaneous turbulent processes in the social and political life of developing countries, but also countries with stable sociopolitical traditions as well.