THE EFFECT OF TOURISM SPACE ON REGIONAL DEVELOPMENT IN KAWASAN PANATAPAN DANAU TOBA SIMALUNGUN DISTRICT

This study aims to analyze the influence of open space tourism on regional development. This research was conducted in several Panatapan spots as open-air tourist spaces in Simalungun, North Sumatra, Indonesia with a total of 313 respondents. The data sources used are primary and secondary data obtained through questionnaires and documentation. Analysis of the data used in this study using Structural Equation Modeling (SEM) with SmartPLS 3.0 tools. The results of the study show the importance of developing open-air tourism in an effort to build a tourism image, tourist satisfaction, interest and loyalty of visitors, in supporting regional development in Simalungun District.