BUSINESS OWNERS’ PERCEPTION OF THE INFORMATION TECHNOLOGY PROCESS ADOPTION IN MEDIUM SCALE MANUFACTURING COMPANIES IN INDONESIA

Practitioners are convinced that information technology adoption can make manufacturing companies grow and are competitive in the global era; however, there are still many entrepreneurs who do not have the intention of adopting information technology. This study investigates manufacturing business owners' perception that makes them reluctant to adopting information technology. These days, there is a phenomenon in which entrepreneurs are convinced of the benefits of adopting information technology, but do not plan to practice it. This conflict is interesting to be more thoroughly examined. The results of the study show that there are two negative perceptions causing business people reluctant to adopt information technology, they are high investment cost and cultural factors that cause difficulties in finding information technology workers. The results can be used to overcome mid-scale manufacturing companies' problems of information technology adoption in Indonesia.