SELECTING SUSTAINABLE LUXURY: AN EMPIRICAL STUDY OF CUSTOMER’S CHOICE OF HOTELS IN DELHI

The paradigm shift of hospitality businesses to Sustainable Development is spurring hotels to be scrupulous in their operations, products, services, and activities that impinge our planet, its people, and profits. The study focuses on assessing the influence of Sustainable approach of 15 Luxury chain hotels in Delhi on customer's selection of a hotel as a contribution to holistic sustainability. This study would help reveal dominant factors that can help identify sustainable choices that will lead to the development of Sustainable Business Model. The Analysis reveals two vital facts that can help bring about a radical change in hotel business model in meeting sustainability goals. First, the study shows that customers are primarily not concerned with the sustainable impact on their choices. Second, the study identifies the parameters that can impact sustainability positively through the development of a Business model.