MODERN TOY: RELEVANCE, TENDENCIES, PERSPECTIVES OF INFLUENCE ON A CHILD

In the article, the main tendencies of modern developing of toys industry are outlined. It is certain that the development of toys industry is intended to renewal and advance of interactivity of toys, popularization of some brands (movies, books, toys, sweets with the same characters) and intrusion of series of same toys what in a result do not meet age needs of preschool child development. In the situation of supersaturation of toys market modern toy has a range of new characteristics. And its` influence on the formation of personality not always can be predicted. In particular, the great bulk of popular toys between consumers do not promote the strengthening of the mechanism of socialization of preschool age child, maintaining of family relations, propagandize values which are not common for our nation and provoke a variety of strategies of behavior in a situation of moral choice. A toy for preschool age children is the main method in the formulation of a sign-symbolic system of representation the surrounding reality. In modern sociocultural situation cooperation with this integral feature of childhood requires constant pedagogical support, which involves the selection of toys with taking into account their educational potential and forecasting their potential results on the personality.