CONSUMER’S BRAND PREFERENCE OF LAPTOPS

India’s developing economy notifies the positive impact of this technology and continuously moving towards growth. Initially laptop market started functioning as a niche market but now it has various market segmentations as per their market demand. India is the third fastest growing laptop market. The research design adopted in this study is both descriptive and analytical in nature. Commercially vibrant and Industrially advanced Coimbatore is an educational hub enriched with humpty number of Educational Institutions and computer learning centers - Universities, Colleges and Schools. This research study area is suitable to find out the laptops brand preference. The customers of Dell, Hp/Compaq, Sony, Samsung and Lenovo laptop brands in Coimbatore are samples selected for this study. A sample of 300 respondents was selected. The purposive sampling technique is used. The study covered a period is six months from January 2013-June2013.