CONSUMER’S BRAND PREFERENCE OF LAPTOPS
Journal: International Journal of Social and Allied Research (Vol.2, No. 3)Publication Date: 2014-06-01
Authors : D. Geetha;
Page : 129-139
Keywords : Brand preference; Laptop brand; Laptop preference; Laptop brand preference; Brand loyalty; Brand.;
Abstract
India’s developing economy notifies the positive impact of this technology and continuously moving towards growth. Initially laptop market started functioning as a niche market but now it has various market segmentations as per their market demand. India is the third fastest growing laptop market. The research design adopted in this study is both descriptive and analytical in nature. Commercially vibrant and Industrially advanced Coimbatore is an educational hub enriched with humpty number of Educational Institutions and computer learning centers - Universities, Colleges and Schools. This research study area is suitable to find out the laptops brand preference. The customers of Dell, Hp/Compaq, Sony, Samsung and Lenovo laptop brands in Coimbatore are samples selected for this study. A sample of 300 respondents was selected. The purposive sampling technique is used. The study covered a period is six months from January 2013-June2013.
Other Latest Articles
- SBI BANK CUSTOMER’S SATISFACTION TOWARDS THE USE OF PLASTIC MONEY IN SHIMOGA DISTRICT ? AN EMPIRICAL STUDY
- JOB BURNOUT AND COMMITMENT AMONG AIRPORT OPERATIONS EMPLOYEES
- NEOLIBERAL ZONING AND THE NEW SPATIALITIES OF EXCEPTION IN INDIA
- INFORMATION TECHNOLOGY SERVICES OUTSOURCING - RESILIENT PERFORMER OF THE INDIAN IT EXPORTS DURING GLOBAL SLOWDOWN
- MAINSTREAMING YOUTH OF DISTURBED STATES: POLICY AND PROGRAM INTERVENTION FOR YOUTH EMPOWERMENT AND COMMUNITY RESILIENCE IN INDIA
Last modified: 2014-08-19 08:04:24