Mechanism of ensuring the competitive stability of trading enterprises

Following the analysis of modern scientific approaches to ensuring the competitive stability of an enterprise, the article suggests the author's definition of the enterprise’s competitive stability. The mechanism of ensuring the trading enterprise’s competitive stability has been developed; the elements of its theoretical, methodological and process components have been defined. Using the offered mechanism will allow the trading enterprises to survive and develop in the conditions of strengthening trading competition in the Donetsk People's Republic.