ECODESIGN IN FASHION XXI CENTURY

To analyze popular fashion brands that touch on environmental problems. To identify the place and role of environmental design in the modern fashion industry. Research methodology. It is a comprehensive analysis of the material and creative affiliation of brands in the fashion industry, that is aimed at environmental design. The method of analysis and synthesis shows the stages of development of eco-design, the method of comparative analysis reveals the impact of environmental problems on the development of eco-design in the fashion industry. The scientific novelty consist in the study of modern fashion brands that address to the questions of environmental design. The degree of popularity and reasons for the emergence of ecological style are noted. The directions and role of ecological design in the fashion industry are determined. Conclusions. As a result of the work, the role of ecological design as one of the dominant trends in the fashion industry is highlighted.