TRANSFORMATION OF INTERNAL AND EXTERNAL BUSINESS ENVIRONMENT IN DIGITAL ECONOMY

The article deals with the problems of adapting the tools of strategic management of the company to the rapid and permanent changes that occur in the external environment, caused by the rapid progress in the digital economy. The key directions of changing the digital environment at the micro and macro levels, especially the improvement of the efficiency of internal enterprise resources and competitive struggle, based on the dynamic use of information and communication technologies, features of innovation in the digital economy are described.