MARKETING DOCTRINE AND THE WORLD ECONOMIC CRISIS
Journal: GISAP: Sociological, Political and Military Sciences (Vol.1, No. 1)Publication Date: 2013-09-01
Authors : Tatyana Korotkova;
Page : 29-31
Keywords : marketing; consumer behavior; worth economic crisis;
Abstract
The article contains the author's point of view on the role played by the marketing doctrine in modern global collapse, when aggressive and weakly planned marketing policy (just like any activity) needs correction, analysis and control.
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Last modified: 2014-08-28 17:45:13