Formation of reputation in semantic fields

The semantic field of a certain community has many useful properties that can be used to promote the product. People belonging to the semantic form their own strategy of promoting goods and services, which subsequently consume all members of this society. The relevance of this article is to study the factors affecting the formation of reputation for goods and services within the semantic fields. The heterogeneity of the phenomena of semantic fields in modern institutions does not reduce the qualitative properties provided for the study of this kind. The object of the study is the relationship within the semantic field, the subject of the study are the processes of formation of reputation in the semantic fields.