Assessing Business Model For Motorcycle Rental Based Mobile Application Using Balanced Scorecard (Case Study at PT XYZ)
Journal: International Journal of Advanced Trends in Computer Science and Engineering (IJATCSE) (Vol.8, No. 5)Publication Date: 2019-10-15
Authors : Gunawan Wang; Tjoa Han Hwa;
Page : 1946-1965
Keywords : balanced scorecard; business model; motorcycle rental; mobile application;
Abstract
Using a balanced scorecard, authors conduct an in-depth assessment of the business model for motorcycle rental based mobile application. With measurements on four perspectives: financial, customer, internal business process, and learning and growth, business model assessed whether to contribute to the long-term strategy of PT XYZ. The assessment use financial plan, financial projection, financial ratio, and feasibility study in measuring the business models from a financial perspective. Use the marketing mix in measuring the business model from a customer perspective. Design organizational structure, job description, and business process models for measuring aspects of the internal business process. Also, establish a risk management plan and KPIs in a learning and growth perspective. It is concluded that the business model for motorcycle rental based mobile application can contribute to the long-term strategy of PT XYZ.
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Last modified: 2019-11-11 14:04:29