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ON THE ANALYSIS OF THE TARGET AUDIENCE OF THE TRADING ENTERPRISE
Journal: Ekonomické trendy (Vol.4, No. 4)Publication Date: 2019-11-20
Authors : O. V. Ivanchenko;
Page : 33-36
Keywords : marketing; segmentation; target audience; positioning; analysis;
Source : Download Find it from : Google Scholar
Abstract
The article deals with the analysis of the target audience of the enterprise operating in the market of non-food products. The author carried out segmentation of consumers for drawing up a collective portrait of dif- ferent groups of buyers. The main target groups of buyers for development of individual offer and formation of strategy of positioning for each segment are allocated
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Last modified: 2019-12-24 16:21:14