OPTIMIZATION ANALYSIS OF FREIGHT LINES AND OPERATIONAL COSTS BY USING SEA TOLL

Sea toll is a concept to improve the transportation process of logistics in Indonesia which is currently being applied by the leadership of Indonesia's 7th President, Joko Widodo. Therefore, the process of distribution of goods (especially foodstuffs) in Indonesia becomes easier. Then, it affects the price of products that are increasingly evenly across the territory of Indonesia. Logistics plays an important role in determining the competitiveness of an organization. This is because logistics can not be separated from the activity of a company, both manufacturing companies and service companies. The role of its distribution and management network is important for the company to increase profitability. As in the logistics process of goods experiencing delays, it will affect the production process of the company. Indonesia's geographical position is very strategic. Indonesia is located between a cross of two continents and two oceans, it makes the Indonesian sea region the world's trade pulse. Geographical structure is the main reason for a country or region to determine the transportation system it uses. Looking at the facts of Indonesia's geographical structure, where the Indonesian sea region is wider than its region, should sea transportation be a priority of use, development and repair. Sea transportation is instrumental in connecting one area with other islands so as to stimulate the regional economic growth (transport promote the trade) as well as support the growing economy (trade follow the ship) To avoid this, year 2016 government is in the sea toll trials. Before the sea toll, the process of distributing goods usually has to undergo a long transfer process so that the goods can be delivered. A long process in distributing goods will lead to several factors, such as the length of delivery time, high selling price, as well as the condition of the product that is likely to cause damage due to the long distribution process. With the sea toll will greatly assist the process of distributing more efficient and effective goods, as well as aligning the price of the products from the region one with the other region. One company that offers delivery services in Indonesia is PT. XYZ that serves delivery of goods. In this case, it is focused on transportation through sea lanes, where the thing that will be researched is the traditional sea freight delivery system with the sea toll. The research objective of this research is to get the best method of calculation of product delivery optimization in PT. XYZ, calculating the optimum operational cost for shipment of goods at PT. XYZ, knowing the percentage of sale price decline The product after using sea toll. The best method for shipping goods to some areas of Indonesia via sea transportation is by using the concept of sea toll. This is because there is a decrease in costs by 5% from before the concept of sea toll. Operational cost of shipment of goods from PT. XYZ to several areas of Indonesia (Sorong) amounting to Rp. 249,465,600.00