FACTORS INFLUENCING MOTORISTS’ ACCEPTABILITY OF TRANSPORT DEMAND MANAGEMENT MEASURES: A REVIEW

Rising car ownership and use worldwide is in several respects a threat to the environment. Transport researchers and policymakers have suggested and implemented policy measures to reduce car use and encourage pro-environmental travel behaviour. A thorough understanding of motorists' acceptability is essential in selecting appropriate policy measures while successful implementation process requires knowledge of factors influencing the acceptability of TDM measures. This article reviews the factors influencing motorists' acceptability of TDM measures on the premise that reducing car use can help to mitigate congestion, noise, accidents and also improve air quality. Moreover, if people switch to other modes, there may be improvements in public health and increased economic productivity.