The Factors Influencing the Innovative Women Entrepreneurial Leadership Role in the Food and Food Processing Industry in MSME’S

The aim of this present study has tried to find out the motives which influencing the innovative women entrepreneurial role in the food and food processing industry. It is widely known that the knowledge and intellectual skills of the women entrepreneurs helps to innovates food product and services by transforming the traditional values of food product in to a marketable products. The efficient distribution and marketing entrepreneurial strategies ensure customer satisfaction and create more innovative women entrepreneurial leaders in the Indian economy. The result of factor analysis of the study shown that the factors namely entrepreneurial innovative idea generation attitude, screening techniques, individual entrepreneurial strategies, entrepreneurial networks influencing the women entrepreneurs to move in to the food and food processing industry and operating it with novelty.