An Analysis Effect of Service Quality and Location on Consumer Satisfaction at Taman Asoka Asri Medan

Consumer satisfaction has an important role in a company for the sustainability of the company. This is the main reason for a company to raise customer satisfaction, so it can support the company's plans for further expansion. To measure consumer satisfaction in housing can be seen from the quality of service (reliability, responsiveness, assurance, empathy, and tangible) and locations that consumers receive. The purpose of this study is to find out and analyze the influence of reliability, responsiveness, assurance, empathy, tangible, and location on customer satisfaction. The populations in this study were consumers who bought and occupied house at Taman Asoka Asri. Total sample in this study are 69 samples. In this study researcher used survey methods for data collection and used multiple linear regression analysis tools. From the results of the study, it was found that the quality of service which includes (reliability, responsiveness, assurance, empathy, and tangible), and the location together have a significant effect on consumer satisfaction housing Taman Asoka Asri Medan. For each independent variable: reliability has a positive and significant effect; responsiveness has a positive and significant effect; assurance have a positive and insignificant effect; empathy has a positive and insignificant effect; tangible has a positive and significant effect; location has a positive and significant effect on consumer satisfaction at Taman Asoka Asri Medan