Value Creation through Digital Technologies in Product Development on Russian Telecommunications Markets

The purpose of the study is to analyze new trends in the development oftelecommunication markets and possible improvements in competitiveness as a result of theintroduction of new digital technologies in management using the example of Russiantelecommunications companies. Design/methodology/approach: The objectives are achieved by studying the moderncharacteristics of the development of the telecommunications market. The sample for studyingis one of the leading companies on the Russian telecommunication market. The main researchmethods are statistics analysis and survey to show new trends in the use of digital technologiesin product development. Findings: The analysis undertaken in the course of research has shown that the use of digitaltechnologies in management has good prospects in value creation but there are big problems inthe involvement of company managers in the process of digitalization. Research/practical implications: The research outcomes and their implications can be usedfor objective assessment of staff performance and quality of e-services. The suggestions forfuture research may include the development of a transparent system of remuneration usingdigital technologies in quality management. Originality/value: The value is to evaluate the results of empirical testing of digital methodsthat can increase the lifetime value of the customer on the telecommunication markets and toassess the involvement of managers in the process of digitalization based on the survey.