Integrating the Principles of Responsible Management Education According to the Needs of CSR Learning

More than ten years after the Principles of Responsible Management Education(PRME), a UN Global Compact Initiative, it is time to review what has been achieved. As aresult of the cooperation among EU universities, an international study was conducted onconsumer needs of Sustainability and CSR training through the integration of PRME. A Con-ceptual model for the educational strategy transformation in business universities is presented. Design/methodology/approach: Descriptive statistics of the results of a study on the PRMEand an Overview of Business Student Needs in CSR at three leading universities from Romania,Bulgaria and Slovenia, are presented. The Linear Modelling of Structural Equations (LISREL)has been used to establish the strength of the correlations between the six basic principles ofPRME and its influential factors applied to CSR training: Purpose, Value, Method, Research,Partnership and Dialogue. Findings: As a result of formulated study hypotheses, based on Global Compact principles,arguments have been put forward to improve the six-step Model for Transformation of the CSReducational processing in business universities (PRMS). After conducting an online study withthe target groups – 153 students from University Politehnica, Bucharest (81); University ofRuse (40), and University of Maribor (32), the data obtained were systematized. Research/practical implications: The impact assessment of university education initiativesincludes, but is not limited to, impact on students - it is important to remember that PRME'smain task is to educate the next generation of responsible business leaders and professionals. Originality/value: A survey questionnaire was used on the sections of the TransformationModel for the PRME (PRMET, 2019), which identified and evaluated the opportunities forraising the results of CSR education. Through an in-depth study of student behaviour,a conceptual model and guidelines for improving university curricula for CSR andsustainability are defined.