The Role of Social Innovation in Managerial Practice

Main goal of the paper is to explain how “business literacy” and activity in area ofinnovations, especially in the social type relates to the length of managers' experience. Is thebusiness experience source of motivation to be innovative? Design/methodology/approach: A primary research was made to get relevant opinion aboutinnovation, innovative activities in several companies in the Czech Republic. A sample of pilot34 interviews was provided with business owners to discuss their “business literacy” in area ofinnovations, especially in social innovations (September - December 2018). Key informationwas evaluated on Likert scale to be able to compare the results. Findings: There were four dependent variables such as age, gender, qualification and length ofbusiness experience. A business experience was chosen in that paper in connection to beingable to describe and realize innovations. It has been found that managers not to have enoughknowledge of innovation and their possible classification. Secondly, their innovative activity isnot based only on business experience, but it is closely connected with managerial education. Research/practical implications: It would be appropriate to explain this issue to managers infirst case, according developed matrix and original classification system based on end-userapproach. Better level of innovation literacy would provide to relevant responses in a futuresurvey. Originality/value: A value could be seen in provided qualitative study, where an innovativeliteracy description and original classification of social innovations was obtained. Thisclassification not have been used before (pure and combined) in any study. Previous studyclassified only types not innovation “impact” presented by pure and combined approach.