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PECULIARITIES OF ORGANIZATIONAL CULTURE IN RUSSIAN AND FOREIGN COMPANIES OPERATING IN THE TERRITORY OF RUSSIA
Journal: Ekonomické trendy (Vol.5, No. 2)Publication Date: 2020-06-20
Authors : О. О. Glushakova;
Page : 21-23
Keywords : organizational culture; corporate culture; assessment of organizational culture; leaders; ordinary employees; cross-cultural differences;
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Abstract
The article presents the results of the revealed features of organizational culture in the Russian brand- ing agency and in an international advertising agency operating in Russia, as well as a description of the general and special in the organizational culture of a Russian and foreign company operating in Russia
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Last modified: 2020-06-18 16:48:37