A STUDY ON LEVEL OF JOB SATISFACTION AMONG EMPLOYEES OF RETAIL SECTOR IN KUMBAKONAM, TAMILNADU, INDIA

Abstract: The study on level of job satisfaction among employees of retail sector in Kumbakonam is aimed at investigating the level of job satisfaction amongst the employees who are working in the retail firms in Kumbakonam. The main objective of the study is to unearth the determinants of satisfaction among the employees who are working in the retail firms. Several aspects of job satisfaction are studied in order to find out the factors satisfying the employees and the factors which makes the employees most dissatisfied with the job. The researcher has chosen 125 employees randomly from the payroll in various retailing firms in Kumbakonam. The data have been collected through structured questionnaire issued among the employees. The information has been handled measurably utilizing ANOVA, Chi-square, Correlation and Regression and Factor examination in SPSS package. It is observed that the representatives are highly satisfied with respect to the following attributes: annual increment, payment of advance money, work freedom, opportunity to learn the job, annual paid vacation, permissions to go outside, provident fund facility, first-aid & medical facility and motivation by the management. Keywords: Job satisfaction, Retail Sector, Factors affecting job satisfaction