PROMOTING THE USE OF THE CIRCULAR MODEL AND ITS RELEVANCE TO BUSINESS

The purpose of the article is to identify and evaluate a circular economic model for economic agents within a sustainable development paradigm. Understanding the concept of circular economy, its different dimensions, and the difficulties economic agents experience in implementing specific activities can facilitate a major transformation of current production and consumption patterns that will have a significant impact on the economy, environment and society. Understanding these effects is important for decision-makers involved in future policy making in the field. Promoting the use of the concept of enterprise circular economy and policy-making requires an analysis of the potential opportunities and benefits that a circular economy approach could bring to businesses and economies.