Connecting: The Digital Way

Creating unique differentiating offerings is one of the key factors for attaining a sustainable growth and technology has and will continue to play a crucial role in it. Understanding customer expectations with innovative customization measures can certainly enhance growth opportunities for business offerings. Digital marketing is one of the tools used by various organizationstoreachandconnectwithitstargetgroup.Therefore,itishasbecomeimperative for companies to develop, update and continuously improve its offerings as per the market trends andpreferences.The paper focuses on meaning, scope, and few types of digital marketing tools.ItalsoincludesvariousdigitalmarketingpracticesadoptedbyOrganizationstolureandengage its targetgroup.