A CASE STUDY ON LIFE INSURANCE CORPORATION’S SWOC

The Indian Life Insurance Industry has faced many obstacles and challenges to attain its current position. With the change in the consumer perception on life insurance and its awareness and penetration, the industry has witnessed a remarkable growth in its business. A major cause for this upliftment is indeed the acceptance and adaptation of liberalization privatization and globalization (LPG) in the year 1991. After 1991 the Indian life insurance industry has geared up in all respects, as well as it is being forced to face a lot of competition from many national and international private insurance players. The Case attempts to review the status of Life Insurance Corporation (LIC) of India while conducting SWOC analysis of the corporation. The insights gathered from the case shall benefit the respective stakeholders.