THE EFFICIENCY OF NETWORK TECHNOLOGIES FOR INFORMATION-ANALYTICAL SUPPORT OF COMMUNICATIVE ACTIVITY OF MANAGEMENT STRUCTURES

The article deals with the theoretical and applied aspects of ensuring the communicative activity of management structures under the conditions of modern digital technologies development. The functional specificity of network technologies in the information space of management subjects and their influence on the development of information and analytical support of internal and external communication processes are analyzed. The most effective methods of the latest technologies applied in the construction of dialogue systems between management structures and society are determined.