APPROACHES TO MANAGING THE ENTERPRISE FINANCIAL STABILITY

Under market conditions, the enterprise operates in a complex market environment characterized by instability and constant dynamics. This environment forces the company to quickly adapt to the new market conditions and take into account the volatility of the economic environment. The main tool in ensuring the effective operation of the enterprise is to ensure its financial stability. The author considered different approaches of scientists to interpretation of the concept of "financial sustainability" and argued that all of them coincide in the fact that financial stability is the basis of safe enterprise functioning and allows to increase own potential at the expense of both successful use of own funds and from their investors involvement. The basic signs of enterprise financial stability are substantiated. The analysis of approaches to ensure the enterprise financial stability and their generalization allowed us to determine the conditions under which this type of sustainability is achieved. It is determined that the enterprise financial stability has a close relationship with other types of entity stability and proposed classification of firm stability types. The authors' approaches to the relationship of financial stability and other characteristics of the enterprise financial condition are systematized. The analysis of approaches to ensure the enterprise financial stability and their generalization allowed us to determine the conditions under which this type of sustainability is achieved. It has been determined that financial sustainability has a significant impact on profitability, since being a financially sound company has the potential to expand its operations, which allows to increase profit margins, and thus to increase the level of profitability, thereby increasing its investment attractiveness. The stages of the process of managing the enterprise financial stability are highlighted.