COMPETITIVE ADVANTAGES OF THE ENTERPRISE: ESSENCE, TYPES AND STRATEGY OF FORMATION

The article is devoted to the study of the essence of competitive advantages, types of competitive advantages and ways to achieve them. The analysis of approaches to the definition of the concept of "competitive advantage"; types of competitive advantages are described in accordance with their division into natural and artificial; Three main types of strategies described by Michael Porter are considered that companies can use to achieve and maintain a competitive advantage: differentiation, cost and focus.